Complete summary of Adrian C. Ott's book: "The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy".
This summary of the ideas from Adrian C. Ott's book "The 24-Hour Economy" shows that "time is money" is an outdated concept. In his book, the author explains that time is now far more important when consumers make decisions. People don�t want to spend their time on boring, repetitive tasks and companies who want to get ahead will realize the importance of this Time-Value tradeoff. This summary presents four categories of business and shows how each one relates to customers' time considerations.
Added-value of this summary:
� Save time
� Understand key concepts
� Expand your knowledge
To learn more, read "The 24-Hour Customer" and discover the key to understanding the buying process of your customers.
Business News Publishing