Search ico smartphoneCross ico smartphone
443x590

Summary: Automatic Wealth For Grads - Michael Masterson

BusinessNews Publishing

(0)

Lire sur le web

Pour profiter pleinement de l’expérience Youboox, téléchargez l’application

Téléchargez l'appli Youboox sur l'App storeTéléchargez l'appli Youboox sur Google Play
Complete summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".

This summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are starting to be willing to �trade up� in some areas � to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: �New-Luxury�. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high price levels. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.

Added-value of this summary:
� Save time
� Understand key concepts
� Expand your knowledge

To learn more, read "Trading Up" and discover the new-luxury products that will change the way you think about the marketplace.

Editeur

Business News Publishing

Langue

Anglais

Pages

26

Taille

1.01 MB

EAN

9782806224965

Catégories

En langues étrangères, En anglais