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Summary: The Ebay Phenomenon - David Bunnell

BusinessNews Publishing

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Complete summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".

This summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs donﻡ؟ﺵt simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.

Added-value of this summary:
ﻡ؟ﺵ Save time
ﻡ؟ﺵ Understand key concepts
ﻡ؟ﺵ Expand your business knowledge

To learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.

Editeur

Business News Publishing

Langue

Anglais

Pages

27

Taille

541 KB

EAN

9782511016558

Catégories

En langues étrangères, En anglais