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Summary: Dealing With Darwin - Geoffrey Moore

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The must-read summary of Chris Anderson's book: "Free: The Future of Radical Price"

This complete summary of the ideas from "Free" explains that, in todayﻡ؟ﺵs business environment, companies can profit more by giving things away than they can by charging for them. But this isnﻡ؟ﺵt just a digital economy phenomenon; it applies right across the global economy. In more and more industries, abundance thinking is becoming a far more powerful engine for commerce than scarcity thinking ever has been. Free is becoming a business strategy which might just end up being essential for any company to survive. This summary points out that sooner or later, every company is going to have to figure out how to use Free or compete with Free, one way or another.

Added-value of this summary: 
ﻡ؟ﺵ Save time
ﻡ؟ﺵ Understand the key concepts
ﻡ؟ﺵ Increase your business knowledge 

To learn more, read the summary of "Free" and you will understand why the most effective price in the digital marketplace is no price at all.

Editeur

Business News Publishing

Langue

Anglais

Pages

27

Taille

566 KB

EAN

9782806239570

Catégories

En langues étrangères, En anglais