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Summary: Digital Darwinism - Evan Schwartz

BusinessNews Publishing

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Complete summary of Jay Baer's book: "Youtility: Why Smart Marketing Is About Help Not Hype".

This summary of the ideas from Jay Baer's book "Youtility" explains that for a business or a company to stand out in todayﻡ؟ﺵs information overloaded marketplace, there are only two ways to pull that off: be amazing or be useful. This summary highlights that ﻡ؟ﺵYoutilityﻡ؟ﺵ is the art of providing customers with massive amounts of free and useful information so that when they need to buy something, they wouldnﻡ؟ﺵt dream of going to someone else.

Added-value of this summary:
ﻡ؟ﺵ Save time
ﻡ؟ﺵ Understand key concepts
ﻡ؟ﺵ Expand your knowledge

To learn more, read "Youtility" and discover the key to creating long-term trust between your company and your customers.

Editeur

Business News Publishing

Langue

Anglais

Pages

27

Taille

487 KB

EAN

9782806239655

Catégories

En langues étrangères, En anglais