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Summary: Guerrilla Marketing Excellence - Jay Conrad Levinson

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The must-read summary of Thomas Friedman's book: "Hot, Flat and Crowded: Why We Need a Green Revolution ﻡ؟ﺵ and How It Can Renew America".

This complete summary of the ideas from Thomas Friedman's book "Hot, Flat and Crowded" shows that we are at a nexus of global warming (hot), globalization, which means an affluent middle class wants to enjoy success, even at environmental expense (flat) and population growth (crowded). Green solutions are the only way all three of these issues can be resolved satisfactorily. Itﻡ؟ﺵs also a huge commercial opportunity: the replacement of fossil fuels is a golden business opportunity. Friedman believes we need to declare a ﻡ؟ﺵcode greenﻡ؟ﺵ to stimulate industry, education and science in pursuit of environmental goals. In short, as Friedman says, ﻡ؟ﺵthis is not about the whales anymore. Itﻡ؟ﺵs about us.ﻡ؟ﺵ This summary explains how we got the current situation, and the most effective ways we need to move forward. Environmental awareness needs to be a society norm; there needs to be incentives for individuals to build their own mini-arcs, rather than rely on federal measures. It also shows that not taking opportunities now will prove to be both environmentally and economically disastrous: the nation that embraces green technology innovation will be the world superpower for generations to come. 

Added-value of this summary: 
ﻡ؟ﺵ Save time 
ﻡ؟ﺵ Understand the key concepts 
ﻡ؟ﺵ Increase your business knowledge 

To learn more, read "Hot, Flat and Crowded" and understand how we got to the current situation.


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Economie & Gestion, En langues étrangères, Business & Startups, En anglais