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Summary : Wikinomics - Don Tapscott and Anthony Williams

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Complete summary of Al Ries and Jack Troutﻡ؟ﺵs book: ﻡ؟ﺵMarketing Warfare: How Corporations Are Applying Military Strategies to Businessﻡ؟ﺵ.

This summary of the ideas from Al Ries and Jack Troutﻡ؟ﺵs book ﻡ؟ﺵMarketing Warfareﻡ؟ﺵ shows how important it is for companies to stay ahead of their competitors in todayﻡ؟ﺵs overcrowded market. The authors explain how leaders can adapt military strategies to use in their operations in order to gain a considerable competitive advantage. By following their advice, you can use this approach to defend your business territory and conquer any competitors that threaten your position.

Added-value of this summary:
ﻡ؟ﺵ Save time
ﻡ؟ﺵ Understand the key concepts
ﻡ؟ﺵ Expand your business knowledge

To learn more, read ﻡ؟ﺵMarketing Warfareﻡ؟ﺵ and start making use of military strategies to get ahead of the competition and gain loyal customers.

Editeur

Business News Publishing

Langue

Anglais

Pages

26

Taille

453 KB

EAN

9782511022092

Catégories

En langues étrangères, En anglais