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Summary : Paid To Think - David Goldsmith with Lorrie Goldsmith

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A must-read summary of Michel Robert and Bernard Racine's book: "e-Strategy Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy".

This complete summary of the ideas from Michael Robert and Bernard Racine's book "e-Strategy Pure & Simple" shows that many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT staff. The only problem is thatﻡ؛­ﻅﻡﻑ٥s roughly equivalent to having a plumber design a new house ﻡ؛­ﻅﻡﻑ٥ you end up with loads of pipes but not much else. Similarly, when Internet consultants or IT staff design an e-business strategy, you end with loads of nice hardware and software but it doesnﻡ؛­ﻅﻡﻑ٥t quite mesh with the strategy the rest of the business is following. To overcome this mismatch, CEOs and key executives should become the architects of their own e-strategy which not only connects to the business strategy of the entire company but helps further execute that strategy rather than working at cross purposes. Packed with real-life examples, this summary presents basic imperatives to develop a coherent Internet strategy.

Added-value of this summary: 
ﻡ؛­ﻅﻡﻑ٥ Save time 
ﻡ؛­ﻅﻡﻑ٥ Understand the key concepts 
ﻡ؛­ﻅﻡﻑ٥ Increase your business knowledge 

To learn more, read "e-Strategy Pure & Simple" and develop an efficient Internet strategy! 


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