Complete summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".
This summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use ﻡ؛ﻅﻡﻑ٥relationship-based persuasionﻡ؛ﻅﻡﻑ٥ which isnﻡ؛ﻅﻡﻑ٥t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established business and new entrepreneurs.
Added-value of this summary:
ﻡ؛ﻅﻡﻑ٥ Save time
ﻡ؛ﻅﻡﻑ٥ Understand key concepts
ﻡ؛ﻅﻡﻑ٥ Expand your knowledge
To learn more, read "The Art of Woo" and discover the key to selling to customers who come back again and again.
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