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Summary: Switch - Chip and Dan Heath

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Complete summary of Julie Strasser and Laurie Becklund's book: "Swoosh: The Unauthorized Story of Nike and the Men Who Played There".

This summary of the ideas from Julie Strasser and Laurie Becklund's book "Swoosh" reveals the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful sporting apparel business in the United States. Based on interviews and archival material, this book tells the rise, fall and recovery of Nike. The authors describe the six men who, along with Knight, made the small company a billion-dollar giant.

Added-value of this summary:
ﻡ؛­ﻅﻡﻑ٥ Save time
ﻡ؛­ﻅﻡﻑ٥ Understand key concepts
ﻡ؛­ﻅﻡﻑ٥ Expand your knowledge

To learn more, read "Swoosh" and discover the story behind Nike's success.

Editeur

Business News Publishing

Langue

Anglais

Pages

24

Taille

787 KB

EAN

9782806229762

Catégories

Economie & Gestion, En langues étrangères, Business & Startups, En anglais