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Summary: The Wizard of Ads - Roy H. Williams

BusinessNews Publishing

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Complete summary of Kevin Maney's book: "Trade-Off: Why Some Things Catch On, and Others Don't".

This summary of the ideas from Kevin Maney's book "Trade-Off" shows that all of us as consumers are constantly making a choice between products which offer high fidelity and those which offer superior convenience. In his book, the author explains that it is this trade-off between conflicting forces which determines the success or failure of new products and services. This summary demonstrates how you can position yourself at either end of the spectrum in order to develop a successful product.

Added-value of this summary:
ﻡ؛­ﻅﻡﻑ٥ Save time
ﻡ؛­ﻅﻡﻑ٥ Understand key concepts
ﻡ؛­ﻅﻡﻑ٥ Expand your knowledge

To learn more, read "Trade-Off" and discover the key to offering the best products that consumers will love.

Editeur

Business News Publishing

Langue

Anglais

Pages

24

Taille

439 KB

EAN

9782511016923

Catégories

Economie & Gestion, En langues étrangères, Business & Startups, En anglais