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Summary: Be Your Own Brand - David McNally and Karl Speak

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The must-read summary of Leif Edvinsson and Michael S. Malone's book: "Intellectual Capital: Realizing Your Company's True Value by Finding its Hidden Brainpower".

This complete summary of the ideas from Leif Edvinsson and Michael S. Malone's book "Intellectual Capital" shows how intellectual capital represents the difference between a company's balance sheet and its market value. In their book, the authors describe how traditional accounting methods fail to accurately capture intellectual property assets, resulting in a significant management question: ﻡ؛­ﻅﻡﻑ٥How can management decisions be consistently made which will enhance the companyﻡ؛­ﻅﻡﻑ٥s intellectual capital base rather than detract from it?ﻡ؛­ﻅﻡﻑ٥ Businesses need to develop a framework to measure intellectual capital, to track and improve it. This summary will teach you exactly how to do this in order to represent the true value of your company.

Added-value of this summary:
ﻡ؛­ﻅﻡﻑ٥ Save time
ﻡ؛­ﻅﻡﻑ٥ Understand key concepts
ﻡ؛­ﻅﻡﻑ٥ Expand your business knowledge

To learn more, read "Intellectual Capital" and discover how you can find the hidden brainpower of your business in order to realize its true value potential.


Business News Publishing






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Loisirs & pratique, Bien-être, En langues étrangères, En anglais