Complete summary of Rita McGrath and Ian MacMillan's book: "Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth".
This summary of the ideas from Rita McGrath and Ian MacMillan's book "Marketbusters" explains how a "marketbuster" is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company on the road to high long-term growth. In their book, the authors present their research into the moves and present 5 approaches that will lead to marketbusters. This summary provides the reader with key business tools to create a future winning strategy.
Added-value of this summary:
ﻡ؛ﻅﻡﻑ٥ Save time
ﻡ؛ﻅﻡﻑ٥ Understand key concepts
ﻡ؛ﻅﻡﻑ٥ Expand your knowledge
To learn more, read "Marketbusters" and find out how you can develop your strategy to include move that will change your position in the game forever.
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