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Summary : Outside innovation - Patricia Seybold

BusinessNews Publishing

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Complete summary of Rita McGrath and Ian MacMillan's book: "Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth".

This summary of the ideas from Rita McGrath and Ian MacMillan's book "Marketbusters" explains how a "marketbuster" is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company on the road to high long-term growth. In their book, the authors present their research into the moves and present 5 approaches that will lead to marketbusters. This summary provides the reader with key business tools to create a future winning strategy.

Added-value of this summary:
ﻡ؛­ﻅﻡﻑ٥ Save time
ﻡ؛­ﻅﻡﻑ٥ Understand key concepts
ﻡ؛­ﻅﻡﻑ٥ Expand your knowledge

To learn more, read "Marketbusters" and find out how you can develop your strategy to include move that will change your position in the game forever.

Editeur

Business News Publishing

Langue

Anglais

Pages

27

Taille

1.09 MB

EAN

9782511019672

Catégories

En langues étrangères, En anglais