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Summary : Smarts - Chuck Martin Peg Dawson Richard Guare

BusinessNews Publishing

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The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet".

This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their book, the authors explain how green guerrilla marketing is based on four indispensable pillars: sustainability, quality, integrity and honesty. This summary contains everything you need to know about green marketing that will benefit your customers, employees, suppliers, distribution partners and even competitors.

Added-value of this summary:
ﻡ؛­ﻅﻡﻑ٥ Save time
ﻡ؛­ﻅﻡﻑ٥ Understand key principles
ﻡ؛­ﻅﻡﻑ٥ Expand your knowledge

To learn more, read "Guerrilla Marketing Goes Green" and find out how green marketing can lead to success in today's business environment.

Editeur

Business News Publishing

Langue

Anglais

Pages

26

Taille

1.4 MB

EAN

9782511019863

Catégories

En langues étrangères, En anglais