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Summary : Return on Customer - Don Peppers and Martha Rogers

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The must-read summary of James McGregor's book: "One Billion Customers: Lessons from the Front Lines of Doing Business in China".

This complete summary of the ideas from James McGregor's book "One Billion Customers" shows that it is difficult to emphasize just how important the Chinese economy will end up becoming to the global economy in the future. China has already surpassed Britain as the world's fourth-largest economy and is now well on its way to becoming the world's largest market. In his book, the author explains that foreign companies are therefore flocking to get a foothold in China before the market really becomes well established. This summary offers an insight into how the Chinese do business and how to understand and work with them in order to succeed in business in the future.

Added-value of this summary:
Save time
Understand key concepts
Expand your knowledge

To learn more, read "One Billion Customers" and find out what you need to do in order to access the market in China and sell over a billion products.

Editeur

Business News Publishing

Langue

Anglais

Pages

27

Taille

672 KB

EAN

9782511019733

Catégories

Marketing & Performance, En langues étrangères, Business & Startups, En anglais