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Summary: The Internet Publicity Guide - V.A. Shiva

BusinessNews Publishing

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Complete summary of Ron Ricci and John Volkmann's book: "Momentum: How Companies Become Unstoppable Market Forces".

This summary of the ideas from Ron Ricci and John Volkmann's book "Momentum" shows that, in the marketplace of digital products, consumers make buying decisions based on the viability of the company offering the products or services. They don't want to buy products that cannot be upgraded in the future, or services that won't be able to be extended as new technologies become available. In their book, the authors explain that the central challenge for businesses today is to build and sustain momentum. This summary demonstrates the six key forces that you can implement in order to generate momentum in your company.

Added-value of this summary:
Save time
Understand key concepts
Expand your business knowledge

To learn more, read "Momentum" and discover the key to becoming the top consumer choice in today's digital product marketplace.

Editeur

Business News Publishing

Langue

Anglais

Pages

24

Taille

442 KB

EAN

9782511016640

Catégories

Marketing & Performance, En langues étrangères, Business & Startups, En anglais