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Summary: Brand-Leadership - David Aaker and Erich Joachimsthaler

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The must-read summary of J. David Kuo's book: "Dot.Bomb: Inside an Internet Goliath - from Lunatic Optimism to Panic and Crash".

This complete summary of the ideas from J. David Kuo's book "Dot.Bomb" shows how Craig Winn, a retail business founder, predicted how retail would one day be run by technology. To stay ahead of the curve, he founded ValueAmerica.com, which became a pioneer after the spread of the internet. However, success did not last long. This summary tells the story of how ValueAmerica.com went from a frontrunner, backbed by companies like Microsoft, to a failed company that crashed and lost hundreds of millions.

Added-value of this summary:
Save time
Understand key concepts
Expand your knowledge

To learn more, read "Dot.Bomb" and learn from the mistakes of one of the biggest company crashes.

Editeur

Business News Publishing

Langue

Anglais

Pages

25

Taille

661 KB

EAN

9782806239914

Catégories

En langues étrangères, En anglais