Complete summary of A. G. Lafley and Ram Charan's book: "The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation".This summary of the ideas from A. G. Lafley and Ram Charan's book "The Game-Changer" shows how every good business owner understands that innovation is the driver to future success. However, not all manage to incorporate innovation into core business processes, rather than a stand-alone department. Those that do will gain the largest payoffs. In their book, the authors explain that there are eight elements that companies need in order to make innovation a priority. This summary demonstrates each element, analyzing its requirements and effectiveness for your company. Added-value of this summary:ﻡ؟ﺵ Save timeﻡ؟ﺵ Understand key conceptsﻡ؟ﺵ Expand your knowledgeTo learn more, read "The Game-Changer" and take simple measures to ensure that your company is reaching its full potential.