Summary: How Toyota Became #1 - David Magee

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Summary: How Toyota Became #1 - David Magee

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BusinessNews Publishing

Complete summary of Sergio Zyman's book: "The End of Marketing as We Know It".This summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the authors central tenent behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today's consumers have a be... More

Publisher Business News Publishing

Language English

Pages 25

Size 778 kB