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Summary: Don't Just Relate - Advocate - Glen Urban

BusinessNews Publishing

Business News Publishing

Complete summary of David C. Robertson and Bill Breen's book: "Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry".This summary of the ideas from David C. Robertson and Bill Breen's book "Brick by Brick" explains innovation through the story of the LEGO Group. LEGO was founded in 1932 and through sheer grit and determination it grew into a multi-billion-dollar enterprise. However, at the end of the twentieth century, LEGO found itself fading as the digital world arrived. This summary highlights how LEGO's new management team developed a practical approach to innovation and as a result the company emerged from its near death experience to becoming one of the world's fastest-growing and most profitable toy companies.Added-value of this summary:Save timeUnderstand key conceptsExpand your businessTo learn more, read "Brick by Brick" and discover the story behind the world's biggest toy company, LEGO.

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