Growing Business Innovation : Creating, Marketing and Monetising IP

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Growing Business Innovation : Creating, Marketing and Monetising IP

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Anonymous

Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of... More

Publisher Legend Press

Language English

Pages 203

Published

Size 18.4 MB