10 Ways To Screw Up An Ad Campaign : And How to Create Ones That Work

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10 Ways To Screw Up An Ad Campaign : And How to Create Ones That Work

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Barry H Cohen

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising.... More

Publisher Adams Media

Language English

Pages 270

Published

Size 1.38 MB