The Inner Game of Selling : Mastering the Hidden Forces that Determine Your Success

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The Inner Game of Selling : Mastering the Hidden Forces that Determine Your Success

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Ron Willingham

Selling is 85% emotional and 15% logical. Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do a... More

Publisher Free Press

Language English

Pages 244

Published

Size 5.95 MB