Born to Buy : The Commercialized Child and the New Consumer Cult

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Born to Buy : The Commercialized Child and the New Consumer Cult

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Juliet B. Schor

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted ... More

Publisher Scribner

Language English

Pages 322

Published

Size 3.04 MB