Managing with Dual Strategies

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Managing with Dual Strategies

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Derek F. Abell

Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic market planning, once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for not ... More

Publisher Free Press

Language English

Pages 313

Published

Size 2.24 MB