Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

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Godin Seth

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts ... More

Publisher Simon & Schuster

Language English

Pages 185

Published July 14, 1999

Size 281 kB