Weird Ideas That Work : 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

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Weird Ideas That Work : 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

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Robert I. Sutton

A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.Creativity, new ideas, innovation—in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the sta... More

Publisher Free Press

Language English

Pages 228

Published

Size 513 kB