Simplicity Marketing : End Brand Complexity, Clutter, and Confusion

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Simplicity Marketing : End Brand Complexity, Clutter, and Confusion

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Steven M. Cristol

Peter Sealey

For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisio... More

Publisher Free Press

Language English

Pages 274

Published March 11, 2001

Size 3 MB