Diffusion of Innovations, 5th Edition

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Diffusion of Innovations, 5th Edition

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Everett M. Rogers

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceive... More

Publisher Free Press

Language English

Pages 582

Published

Size 7.36 MB