Marketing & Performance

I.O.U. : Why Everyone Owes Everyone and No One Can Pay

I.O.U. : Why Everyone Owes Everyone and No One Can Pay

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Managing Brand Equity

Managing Brand Equity

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Managing Customer Value : Creating Quality and Service That Customers Can Se

Managing Customer Value : Creating Quality and Service That Customers Can Se

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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

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Survival Is Not Enough : Why Smart Companies Abandon Worry and Embrace Chan

Survival Is Not Enough : Why Smart Companies Abandon Worry and Embrace Chan

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Managing a Nonprofit Organization in the Twenty-First Century

Managing a Nonprofit Organization in the Twenty-First Century

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The SBA Loan Book : The Complete Guide to Getting Financial Help Through the Small Business Administration

The SBA Loan Book : The Complete Guide to Getting Financial Help Through the Small Business Administration

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Gas Smarts : Hundreds of Small Ways to Save Big Time at the Pump

Gas Smarts : Hundreds of Small Ways to Save Big Time at the Pump

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The Naked Salesperson : A Stripped Down Approach to Selling with Confidence

The Naked Salesperson : A Stripped Down Approach to Selling with Confidence

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Wealth Creation for Small Business Owners : 75 Strategies for Financial Success in Any Economy

Wealth Creation for Small Business Owners : 75 Strategies for Financial Success in Any Economy

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Your Idea, Inc. : 12 Steps to Building a Million Dollar Business - Starting Today!

Your Idea, Inc. : 12 Steps to Building a Million Dollar Business - Starting Today!

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101 Things Everyone Should Know About Economics : A Down and Dirty Guide to Everything from Securities and Derivatives to Interest Rates and Hedge Funds - And What They Mean For You

101 Things Everyone Should Know About Economics : A Down and Dirty Guide to Everything from Securities and Derivatives to Interest Rates and Hedge Funds - And What They Mean For You

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The 25 Most Common Sales Mistakes and How to Avoid Them : . . . And How to Avoid Them

The 25 Most Common Sales Mistakes and How to Avoid Them : . . . And How to Avoid Them

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The Ultimate Day Trader : How to Achieve Consistent Day Trading Profits in Stocks, Forex, and Commodities

The Ultimate Day Trader : How to Achieve Consistent Day Trading Profits in Stocks, Forex, and Commodities

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Managing the Older Employee : Overcome the Generation Gap to Get the Most Out of Your Workplace

Managing the Older Employee : Overcome the Generation Gap to Get the Most Out of Your Workplace

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The Ultimate Marketing Toolkit : Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.

The Ultimate Marketing Toolkit : Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.

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Bad Apples : How to Manage Difficult Employees, Encourage Good Ones to Stay, and Boost Productivity

Bad Apples : How to Manage Difficult Employees, Encourage Good Ones to Stay, and Boost Productivity

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Selling When No One is Buying : Growing Prospects, Clients, and Sales in Tough Economic Times

Selling When No One is Buying : Growing Prospects, Clients, and Sales in Tough Economic Times

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Competitive Advantage of Nations : Creating and Sustaining Superior Performance

Competitive Advantage of Nations : Creating and Sustaining Superior Performance

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The Everything Practice Interview Book : Make the best impression - and get the job you want!

The Everything Practice Interview Book : Make the best impression - and get the job you want!

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The Everything Guide to Starting and Running a Retail Store : All you need to get started and succeed in your own retail adventure

The Everything Guide to Starting and Running a Retail Store : All you need to get started and succeed in your own retail adventure

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Beat Sales Burnout : Maximize Sales, Minimize Stress

Beat Sales Burnout : Maximize Sales, Minimize Stress

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The Designer's Guide To Marketing And Pricing : How To Win Clients And What To Charge Them

The Designer's Guide To Marketing And Pricing : How To Win Clients And What To Charge Them

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Stephan Schiffman's Sales Essentials : All You Need to Know to Be a Successful Salesperson-From Cold Calling and Prospecting with E-Mail to Increasing the Buy and Closing

Stephan Schiffman's Sales Essentials : All You Need to Know to Be a Successful Salesperson-From Cold Calling and Prospecting with E-Mail to Increasing the Buy and Closing

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