Marketing & Performance

The Halo Effect : ... and the Eight Other Business Delusions That Deceive Managers

The Halo Effect : ... and the Eight Other Business Delusions That Deceive Managers

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Chasing Cool : Standing Out in Today's Cluttered Marketplace

Chasing Cool : Standing Out in Today's Cluttered Marketplace

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The Fruit Hunters : A Story of Nature, Adventure, Commerce, and Obsession

The Fruit Hunters : A Story of Nature, Adventure, Commerce, and Obsession

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Now What? : The Young Person's Guide to Choosing the Perfect Career

Now What? : The Young Person's Guide to Choosing the Perfect Career

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Competitive Advantage : Creating and Sustaining Superior Performance

Competitive Advantage : Creating and Sustaining Superior Performance

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Communicating at Work

Communicating at Work

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Marketing Places

Marketing Places

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Manager as Negotiator

Manager as Negotiator

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Be Your Own Sales Manager : Strategies And Tactics For Managing Your Accounts, Your Territory, And Yourself

Be Your Own Sales Manager : Strategies And Tactics For Managing Your Accounts, Your Territory, And Yourself

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Competing Against Time : How Time-Based Competition is Reshaping Global Mar

Competing Against Time : How Time-Based Competition is Reshaping Global Mar

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Marketing to Generation X

Marketing to Generation X

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Commitment

Commitment

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Logistics Handbook

Logistics Handbook

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Connected Corporation : How Leading Companies Manage Customer-Supplier All

Connected Corporation : How Leading Companies Manage Customer-Supplier All

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Cracking the Japanese Market : Strategies for Success in the New Global Economy

Cracking the Japanese Market : Strategies for Success in the New Global Economy

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Écoutez, motivez, impliquez vos équipes ! : 10 questions-réponses pour comprendre les attentes de vos collaborateurs

Écoutez, motivez, impliquez vos équipes ! : 10 questions-réponses pour comprendre les attentes de vos collaborateurs

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Superpower : One Man's Quest to Transform American Energy

Superpower : One Man's Quest to Transform American Energy

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Face to Face : The Art of Human Connection

Face to Face : The Art of Human Connection

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Sales 101 : From Finding Leads and Closing Techniques to Retaining Customers and Growing Your Business, an Essential Primer on How to Sell

Sales 101 : From Finding Leads and Closing Techniques to Retaining Customers and Growing Your Business, an Essential Primer on How to Sell

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Devenez un leader serviteur : Guide pour devenir un leader authentique, inspirant et couronné de succès

Devenez un leader serviteur : Guide pour devenir un leader authentique, inspirant et couronné de succès

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Retail coaching : Comment augmenter la motivation et l'efficacité commerciale en magasin

Retail coaching : Comment augmenter la motivation et l'efficacité commerciale en magasin

Vendre oui c'est facile : Découvrez l'arrière-scène de la vente et soyez unique

Vendre oui c'est facile : Découvrez l'arrière-scène de la vente et soyez unique

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La puissance des mots en affaires : 1330 phrases et actions à privilégier ou à éviter avec vos clients

La puissance des mots en affaires : 1330 phrases et actions à privilégier ou à éviter avec vos clients

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Le patriotisme économique a-t-il un sens aujourd'hui : La mondialisation en question

Le patriotisme économique a-t-il un sens aujourd'hui : La mondialisation en question