Players : The Story of Sports and Money--and the Visionaries Who Fought to Create a Revolution

Author: Matthew Futterman

Publisher Simon & Schuster Audio

“Provocative…terrific stories” (The New Yorker) of the people who transformed sports—in the span of a single generation—from a job that required even top athletes to work in the off-season to make ends meet into a massive global business.It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more commercial value than they were being paid for—and he was right. Within a few years, he raised Palmer’s annual income from $5,000 to $500,000, and forever changed the landscape of the sports industry, transforming it from a form of entertain...

Language

English


Duration

09h22min


Published

26 avril 2016


Size

823 MB

Rental price: 23.99 € (ie 0.09 € per page read) - Included in the subscription subject to available credits

Players : The Story of Sports and Money--and the Visionaries Who Fought to Create a Revolution
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